Delivering Peace of Mind
A Case Study of PCH International
Founded by Liam Casey in 1996, PCH International has corporate headquarters in Cork, Ireland and operational headquarters in Shenzhen, China.
Combining end-to-end services with a unique understanding of China, PCH is the partner behind-the-scenes responsible for some of the most successful consumer electronics accessories launched, such as eReaders, smartphones and tablets.
Having grown from just one person in the first two years to over 5000 employees in locations spanning four continents today, PCH services span all stages of the consumer product development and supply chain, from concept to delivery, and all critical steps in between. PCH is the enabler, turning ideas into physical products, while optimising quality, cost and time-to-market for clients.
Liam Casey, founder and CEO of PCH International, has been at the helm of one of Ireland’s real success stories and has demonstrated how an Irish company can generate significant success in global markets by thinking and acting strategically. Casey received the award of overall winner of Entrepreneur of the Year in 2007 and more recently was awarded the All Ireland Marketing Champion Award at the All Ireland Marketing Awards in 2012.
PCH International promotes core values of “Passion; Integrity; Teamwork” and their stated purpose is “Developing Partnerships Delivering Peace of Mind”.
“The company’s core values and purpose are a reflection of Liam’s own personal qualities which have been key to the success of PCH”, said Seamus Buckley, Buckley Kiely & Co.
Casey was referred to Buckley Kiely by the bank at the inception of PCH in 1996. Buckley Kiely initially fulfilled a need to set up and help run the business. This enabled Casey to focus on core strengths of business development & marketing; identifying the potential and opportunities for growth in China, while leaving the administration in the reliable hands of Buckley Kiely.
Casey did the business while Buckley Kiely looked after the business!
Providing assistance to start ups is just one of a range of services provided by Buckley Kiely. “We aim to be with these companies every step of the way”, says Seamus Buckley “providing holistic services, dynamically in line with their changing needs. The client’s success is our success and it is equally important to us as our own.”
Acting more as the financial arm of the business, as opposed to as an external entity providing a service, Buckley Kiely has always been fully involved in the business management and development of PCH. Calling on expertise in a wide range of fields of management, our remit has simply been to take a proactive approach to overcoming any obstacles to success and to transferring Casey’s aspirations into reality.
“Although PCH is now a multi-national organisation”, said Liam Casey, “we continue to maintain close involvement with Buckley Kiely and use their extensive experience and expertise. Their advice is invaluable as it is based on years of co-operation, integrity and success”.
Buckley Kiely has an ethos of “doing more for less”, of going that extra mile for clients, which is often rewarded by lasting, long term, mutually beneficial relationships, such as that with PCH International.
Partnering with PCH has been both inspirational and challenging. Buckley Kiely is very proud of our long-term association with PCH and the contribution we have made to their success.
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